March 2015 Archive
APP completes 5th Skoda Dealership refurbishment
Following the success of remodelling with new corporate ID to DM Keith Skoda, Hull, Wakefield and Huddersfield and Sandiclffe Motors Nottingham; APP completed the fast track programme on time and on budget
Skoda has started rolling out a new corporate look across its dealer network as the brand targets another record year for its UK sales.
The new look has already been adopted by around 20 sites, with the brand aiming to complete the process across all 134 showrooms by the end of the year.
The new look pitches the brand more upmarket with an exterior feature wall and each showroom required to have a dedicated customer hand-over area.
As part of the process some dealers have been required to move to larger premises capable of displaying seven cars.
The move reflects the brand’s ambitious volume aspirations which have seen five successive years of growth which culminated with a 14% rise in 2014 and a target to break through the 76,000 barrier in 2015.
APP has now moved on to tendering for Bradford, Scarborough, Mansfield and Birmingham – Fingers Crossed!!!
APP Complete Sandicliffe Ford Leicester
The Welford Road store is the first of its kind in the Midlands.
Sandicliffe has invested £1.5 million in the new Ford Store which mirrors similar dealerships in Spain and Germany.
Featuring a new car and commercial vehicle showroom over two floors, a parts and servicing centre and a wide choice of used cars, the building is a brand new concept for Ford in the UK.
Reg Tutt, Sandicliffe managing director, said: “Over the last year we’ve made a significant investment in our Leicester site to create the Ford Store; a totally new car buying concept.”
It is one of the first such centres in the UK and gives customers an interactive experience.
Andy Barratt, Ford of Britain’s sales director, called the new Sandicliffe Ford Store “simply the most impressive Ford dealership I have ever visited.”